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After 40, maximum age preferences for most categories remain lower than their own age.

Thus the rule for maximum ages is fairly ineffective at capturing what men actually believe is acceptable. Now let's apply the rule to actual dating behavior by examining George Clooney’s dating habits.

According to the rule, for example, a 30-year-old should be with a partner who is at least 22, while a 50-year-old’s dating partner must be at least 32 to not attract (presumed) social sanction. Does it match our scientific understanding of age-related preferences for dating? Researchers Buunk and colleagues (2000) asked men and women to identify the ages they would consider when evaluating someone for relationships of different levels of involvement.

People reported distinct age preferences for marriage; a serious relationship; falling in love; casual sex; and sexual fantasies. Based on the figures Buunk and colleagues (2000) provided (and thus the numbers are only informed approximations), I replotted their data superimposing the max and min age ranges defined by the half-your-age-plus-7 rule.

Even when fantasizing, such women’s minimum age preference remains over 30.

If anything, in practice men are than the rule would designate appropriate.

Men do not show a linear increase in maximum age preference that matches the rule’s predictions.

Instead, men report maximum acceptable partner ages that hover around their own age through their 40s.

He approached the line with two other partners, but is well within the threshold in his marriage with Amal Alamuddin. The minimum rule (half-your-age-plus-seven) seems to work for men, although the maximum rule falls short, failing to reflect empirical age-related preferences.

How well does the rule capture women’s preferences?

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